Our Story

lily store

LILY, a women's fashion brand, is owned by Shanghai Silk Group, a prestigious textile and clothing company since 1949. LILY represents an integration of affordable luxury and business fashion. With a combination of bright, modern, and simple silhouettes, LILY brings forth functional outfits for office ladies and women of all ages for different occasions.


"Strength, femininity, modernity, and liveliness" are the core brand concept. As the pioneer of OL fashion, LILY adheres to the perfect integration of fashion and business. "On-point" business fashion caters for professional women in business occasions.


The designers carry contemporary arts as creative inspiration and combine them with fashion trends such as surrealism, modern times, Byzantine, etc. LILY has unique business fashion aesthetics with simple and neat silhouettes, creative colors, and prints.


LILY women’s fashion has opened more than 700 stores worldwide, she appears in many international fashion events, such as Milan Fashion Show and German CPD. LILY has won numerous awards at home and abroad, becoming a prominent brand in the world that has attracted empowered women in the east and west.